Seller's Guide

Everything You Need To Know About Putting Your Home On The Market, Accepting An Offer, And Closing On Your Home

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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I highly recommend Andrea McCracken. She made the entire buying process much less stressful than it could have been. Andrea was very responsive and worked hard to make sure that the sale went through without a hitch. She is pro...
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It has been a great pleasure working with Ms. Andrea. I met her while visiting an. After viewing many homes for the day and meeting more than 10 agents that day, she is the one who was most responsive, very knowledgeable of the...
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Christine A.

Mark McCracken was incredibly helpful during our first home-buying experience. He helped navigate each step of the way and was responsive to our many questions. His confidence and composure throughout the home-buying and escrow...
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Em K.

Andrea is fantastic! Buying a house is a stressful time and she managed us and the sale with great professionalism. She will always have your best interest in mind as she advises you through the process. She knows the market, t...
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Buyer

Andrea was fantastic to work with, especially as a first-time buyer. She skillfully led us through the entire process from basic education, searching for the right area and property, negotiating offers, and completing the final...
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Buyer

Mark and Andrea are committed to building a long-term relationship and are there for you long after the sale is closed. I had some challenges with the appliances at my apartment. They helped me navigate interactions with the ap...
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Harvey

We have bought and sold homes over the last 41 years and by far Mark and Andrea provided us with the most professional treatment over any of our previous transactions. We were delighted with both the amount of time it took to s...
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Meg

From beginning to end, Andrea and Mark were wonderful to work with! We were moving out of state and had some tight deadlines to meet. They were there with us every step of the way, making sure everything (big or small) was take...
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MK

Andrea helped us with the purchase of our first home. She was awesome: she knows the market, the area and always has your best interest at heart. Buying a house can be stressful, so being in the hands of a true professional mat...
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Courtney

Andrea and Mark are extremely responsive and attentive. They went the extra mile in getting us top dollar when selling our home and in finding us our next one! They took the time to listen to our concerns and provided a lot of ...
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Brenda

Andrea helped us buy our first home and was honest and straightforward from the beginning. She truly had our best interest at heart and went above and beyond for us. She is reliable, trustworthy, and flexible. We are very happy...
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Phil K.

Want to share with all of you what a pleasure it was to work with Andrea. Her knowledge and patience were exactly what we needed while we shopped for a second home. She was there every step of the way through escrow. She is a t...
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Judith H.

We had a wonderful experience working with Andrea. We were hunting from out of state and she was great about checking in to see how she could help. She spent lots of time arranging showing for when we're coming to town and was ...
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Margaret B.

When we were displaced from our home because of a burst pipe, we immediately contacted Andrea and Mark to help us find a short-term rental. They were on it and helped us secure a place in a short period of time. They are profes...
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Van H.

Andrea and Mark were great in helping me purchase my first home. Unfortunately, I was viewing the home and putting in an offer during the holiday season that was a bit outside of the South Bay, but they were still very helpful ...
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At The McCracken Group, we know that buying or selling a home is a very personal event - often a family affair. Our mission is to make the experience as pleasant, friendly and efficient as possible. We speak up for and act on what’s right for our client in every aspect of the real estate transaction.

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